Every phone Samsung released since the galaxy s3 is loaded with a retail mode. This allows continuous release allows us to test older iterations to identify enhancement opportunities. I was part of a team responsible for exploratory research and design usability testing.
We conducted UX testing to help us optimize and continue to evolve the retail mode experience to:
Participants in Cleveland were recruited based on user segment:
Status Seeker (5)
Pragmatic Power User (5)
Mobile Fanatic (2)
Mobile devices they currently own
Mobile devices they are open to shopping for in the future
When the internal team cant decide between two different options, user testing is a surefire method to finding which resonates the best with your users. There is no substitute to speaking with your actual users to make sure we don't lose sight of the fact that they are the ones who will be ultimately using the product.
Surprisingly, after hearing all the horror stories about advocating for user testing throughout the product development timeline, we had to start by performing primarily guerilla user testing throughout the office. Once showing the client the actual value and unpredictable insights coming out of testing, the client was convinced that we needed to do this much more often and not at the beginning of every new retail mode project.