Every phone Samsung has released since the galaxy s3 is loaded with a retail version operating system. Continuous releases over the years allow Samsung to test older iterations to identify enhancement opportunities. I was mainly responsible for performing the qualitative research, defining the interaction model, and wire-framing the interaction design for the new Samsung phone.
We conducted UX testing to help us optimize and continue to evolve the retail mode experience to:
Participants in Cleveland and San Diego were recruited based on user segment (as defined by Samsung):
Users who gravitate to the latest and greatest mobile devices as a status symbol.
Specifications, form factor, device design are their primary focus.
Users who use the full capabilities of modern mobile devices to enhance their daily lives.
Mostly feature focused.
Mobile devices they current own
Mobile devices they were open to purchasing in the future
When the internal team cant decide between two different options, user testing is a surefire method to finding which resonates the best with your users. There is no substitute to speaking with your actual users to make sure we don't lose sight of the fact that they are the ones who will be ultimately using the product.
Surprisingly, after hearing all the horror stories about advocating for user testing throughout the product development timeline, we had to start by performing primarily guerilla user testing throughout the office. Once showing the client the actual value and unpredictable insights coming out of testing, the client was convinced that we needed to do this much more often and not at the beginning of every new retail mode project.